In celebration of its 30th anniversary, commissioned a research survey to identify the attitudes of women in Singapore towards skin health and how it empowers their confidence. The findings were both surprising and heartening.
It shattered the often repeated stereotype of the single mindedly career-driven Singaporean female, with the discovery that Singaporean women actually peg their confidence more to having good skin than financial success.
And the surprises didn’t stop there.
Do you know that skin condition is one of the top 3 concerns women have alongside weight and health? Do you know that more women admire other women for good skin over any other attribute? Would it surprise you that 38% of our respondents took cover indoors, and avoided leaving their homes when they had a bad skin day?