Healthy skin and confidence go hand-in-hand.
The first-of-its-kind in Singapore, the Cetaphil Skin Confidence Report, launched in celebration of Cetaphil’s 30th anniversary in Singapore, seeks to better understand the behaviors and attitudes of Singapore women towards good skin and what drives their confidence. The survey was conducted by an independent research agency Added Value Saffron Hill. A total of 201 women in Singapore between the ages of 22 to 45 years were surveyed online in April 2014.
One in three respondents ranked skin condition as an important factor to their self-confidence. Although most respondents consider themselves beautiful and confident, 97 per cent of them wish to improve their current skin condition. More than half of the respondents would find ways to cut down on expenses to achieve or maintain good skin.
With more than 60 years of proven success in skincare solutions, Cetaphil is a leader and the recommended choice by dermatologists in Singapore. Cetaphil remains a market leader in the derma-skincare category, with a leading market share for six consecutive years to date (IMS Report).
of women believe that having good skin is key in finding a life partner
of women will cut down on entertainment and recreational expenses to save for expensive skin products and procedures
of women admire other women for their good skin over any other attribute like weight, figure, clothes, shoes and accessories
of women have not left their house when they had a bad skin day